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We refresh our own brands

Same products, same quality, new brand
Featuring 4,000 products across the assortment and incorporating multiple brands covering all of our product categories, our Own Brand delivers meaningful, innovative and value-driven products, thoughtfully designed to fulfil your business needs, however big or small your business may be.

Looking into the future

As part of our vision for the future, we decided to simplify our Own Brand portfolio for several reasons:

  • We want to deliver a strong understanding of what Own Brand is and what it stands for.
  • We want to deliver a clear message across our different customer touch points and product categories.

This choice will mean that:

  • We will migrate our own brands Ativa®,Foray®, Niceday Professional®, Viking® and Office Depot® to our existing niceday® brand.


Over the last 30 years, the niceday® brand has stood for quality products and has become recognised as a renowned and respected brand.

By moving our existing brands under niceday® we aim to:

  • Make it your distinctive and exclusive partner across all our categories (except furniture),
  • Help you to easily navigate across our assortment. On one side, the current niceday® products will still represent our essential range, providing you with high quality products, whilst on the other, the products rebranded to niceday® will compose our higher quality range. This offers multiple solutions and options to choose from. Both of  these ranges will benefit from fresh branding and an updated look & feel that better showcases the identity of the brand. The essential assortment features a black and white simplified design, giving it a distinct and recognisable identity.
Go to the niceday® brand shop

A selection of the niceday® categories


While most of our categories will transition to the niceday® brand, we have decided to shift and keep our furniture assortment under realspace®. As a well-established brand offering solutions for office furniture and accessories, realspace® provides you with carefully selected products that will make your working environment more functional and professional. For this reason, an updated sleek, modern and stylish look & feel has been developed to better mirror this message.

Go the realspace® brand shop

Frequently Asked Questions

  • When will this happen?
    These changes will not happen overnight. Due to the complexity and large amount of products impacted we will gradually introduce changes to our assortment in the course of the coming months. The changes will be clearly announced in the product page.
  • What products are migrating?
    The full range of the current niceday® and realspace® products will be the first to show the new look&feel. As rolling change, the full range of Ativa®, Foray®, Niceday Professional®, Viking® and Office Depot® will also be migrated to our niceday® brand. This means that they will gradually have a different brand and new look&feel.
  • Will the quality and specifications change?
    No, they remain the same as now. This includes existing environmental claims and certifications.
  • Will article numbers and EAN codes change?
    Again, no change, we want to make sure this causes as little disruption to our customers as possible.
  • Do prices change?
    The rebranding will not play a role on the price fluctuation.
  • Is there a new look&feel?
    Yes, all the products affected will receive a new, fresh look&feel which better reflects the identity of our brands. During the transition you might receive products with the old look&feel as well as with the new one.
  • Does the ordering process change?
    Keeping the article numbers and EAN codes the same means the ordering process doesn’t change.

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