As part of our vision for the future, we decided to simplify our Own Brand portfolio for several reasons: This choice will mean that: Over the last 30 years, the niceday® brand has stood for quality products and has become recognised as a renowned and respected brand. By moving our existing brands under niceday® we aim to: While most of our categories will transition to the niceday® brand, we have decided to shift and keep our furniture assortment under realspace®. As a well-established brand offering solutions for office furniture and accessories, realspace® provides you with carefully selected products that will make your working environment more functional and professional. For this reason, an updated sleek, modern and stylish look & feel has been developed to better mirror this message. We refresh our own brands
Same products, same quality, new brandFeaturing 4,000 products across the assortment and incorporating multiple brands covering all of our product categories, our Own Brand delivers meaningful, innovative and value-driven products, thoughtfully designed to fulfil your business needs, however big or small your business may be. Looking into the future
niceday®
Go to the niceday® brand shopA selection of the niceday® categories
realspace®
Frequently Asked Questions
These changes will not happen overnight. Due to the complexity and large amount of products impacted we will gradually introduce changes to our assortment in the course of the coming months. The changes will be clearly announced in the product page.The full range of the current niceday® and realspace® products will be the first to show the new look&feel. As rolling change, the full range of Ativa®, Foray®, Niceday Professional®, Viking® and Viking® will also be migrated to our niceday® brand. This means that they will gradually have a different brand and new look&feel.No, they remain the same as now. This includes existing environmental claims and certifications.Again, no change, we want to make sure this causes as little disruption to our customers as possible.The rebranding will not play a role on the price fluctuation.Yes, all the products affected will receive a new, fresh look&feel which better reflects the identity of our brands. During the transition you might receive products with the old look&feel as well as with the new one.Keeping the article numbers and EAN codes the same means the ordering process doesn’t change.
