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CONSUMER WEBSITE - PRIVACY POLICY
1st APRIL 2009 |
| 1. |
WELCOME
This is the privacy policy of Viking Direct. It sets out our policy in
relation to our customers' data. By using our web site, you confirm
that you agree to the terms of this privacy policy. |
| 2. |
ABOUT VIKING DIRECT
Viking Direct is a trading name of Office Depot International (UK)
Limited. Viking Direct supplies customers in the United Kingdom of
Great Britain and Northern Ireland. We are a company registered in
England and Wales, with company number 2472621. Our postal address is at
501 Beaumont Leys Lane, Beaumont Leys, Leicester, LE4 2BN.
References to Viking Direct, we, us and our in this document are to
Office Depot International (UK) Limited. |
| 3. |
OUR COMMITMENT TO YOU
Viking Direct takes privacy very seriously, and Viking Direct is
committed to keeping customer data confidential and using it only in
accordance with the Data Protection Act 1998 and the Privacy and
Electronic Communications Regulations 2003. In particular, unless you
have otherwise consented, we do not sell or rent data to third parties.
Where third parties need to use your data (for instance, to process a
card payment) we will only supply your data to them for that purpose. |
| 4. |
CONTACTING US
If you have any questions about any data we may hold about you please
contact us using our postal address or using any of the contact methods
listed on our web site. |
| 5. |
HOW DO WE OBTAIN CUSTOMER DATA?
We obtain data when you set up an internet account with our web site to
shop on line. We also obtain data if you register an e-mail address
with us to receive offers and newsletters from us. We also generate and
hold data specific to your orders, including products ordered, payments
made and order tracking information. |
| 6. |
WHAT DATA DO WE HOLD?
In order for us to provide the best possible level of service, we gather
and hold the following types of information:- |
| 6.1 |
Contact Information
This includes your name, postal, invoicing, and delivery addresses,
telephone, mobile, and fax numbers, and e-mail addresses. |
| 6.2 |
Payment Information
This comprises your credit or debit card information and payment history
and any credit check information. Note that we only retain your card
information for a limited period of time, to process the specific order
in which you provided that information, unless you ask us to keep these
details on record for future transactions, through your internet
account. |
| 6.3 |
Order Information
We generate and hold information specific to your orders with us,
including a record of your orders, payments made, order tracking,
fulfilment and delivery. |
| 6.4 |
Web Site Usage Information
We may record your usage of our web site and the products you browse and
purchase history. This helps us to provide you with a more personalised
service which is tailored to suit your needs. |
| 6.5 |
Relationship Information
We hold on record information relating to any communications and
dealings we have with you, including enquires and complaints, and credit
checks. |
| 7. |
WHAT DO WE USE YOUR DATA FOR? |
| 7.1 |
Customer Relationship
Generally, your data allows us to provide you with personalised services
and correspond with you separately. The information you provide will be
kept confidential and used to support and manage your customer
relationship with Viking Direct, including to maintain your account,
inform you of changes and general news in relation to Viking Direct, and
dealing with your enquiries and complaints. |
| 7.2 |
Performing Contracts
We use your data for the purposes of performing, administering and
managing your orders and their subsequent fulfilment. |
| 7.3 |
Data Analysis
We use your data along with other data we hold, to carry out general
(anonymous) assessment, analysis and research in relation to our
business, products, services and customers, including to assist in the
provision of services and products to you, and to facilitate reviews,
developments and improvements to the services and products offered to
you. |
| 7.4 |
Security and Training We may
monitor and record telephone calls for the purpose of security and
training. |
| 8. |
EMAIL MARKETING AND NEWSLETTER This part of the privacy policy applies if you have consented to e-mail updates, either by ticking the box in our account registration form saying "YES" to receiving offers and product updates, or by submitting your e-mail address through the e-mail updates request form on our web site. If you have consented to e-mail updates, then we may send to you from time to time by e-mail, updates, marketing messages and promotions relating to Viking Direct and our products and services, including promotions and offers. As part of our customer service offering we also provide a regular email newsletter service. This service brings to you details of monthly special offers and product promotions as well as information on new products. If you have not already subscribed to receive our newsletter and other marketing messages, then please send an email to customerserviceuk@vikingdirect.com, or submit your e-mail address in the box provided at the homepage at our web site.
If you wish to opt-out of receiving the newsletter and other marketing
messages, then please un-tick the box in your online account details, or
access the "Unsubscribe" link that is available on all promotional
emails sent to you. You can subscribe again at any time by following the
procedures above. |
| 9. |
WHO DO WE DISCLOSE YOUR DATA TO? |
| 9.1 |
General
We do not share your data with any third parties except as provided in
this policy or as required by law. In particular, we will not share
information about you with third parties for direct marketing by those
third parties without your further consent. Where we do share your data
with third parties, we will take all steps reasonably necessary to
ensure that your data is treated by them securely and in accordance with
this privacy policy. |
| 9.2 |
Third Party Service Providers
In order to perform your orders, collect payment, and provide you with a
service we may disclose your data to third parties (such as credit and
debit card processing companies, credit reference agencies, outside
suppliers, distributors and delivery companies) for such purposes. |
| 9.3 |
Our Group Companies
We share user experience information or other customer level data with
companies within our group as well as our trusted third parties, agents
and business partners for the purpose of accomplishing our objectives of
customer personalisation and improvement of site design and user
experience. These third parties will only use your data for those
purposes and will only have access to the data needed to perform the
relevant service they are providing. |
| 9.4 |
Administration and Legal
We may use and disclose to third parties any information we hold about
you and your payment record for the purposes of administration and
enforcement of this agreement and for other related purposes. We may
also supply your information to relevant authorities and other third
parties where legally required or reasonably required in connection with
any legal process or any legal obligations binding on us. |
| 9.5 |
Statistics
We may provide aggregate statistics (including information derived from
your data) about our sales, traffic patterns, and related website
information, to trustworthy third parties, but these statistics will
include no personally identifying information. |
| 10. |
DATA SECURITY
We are firmly committed to data security and we take steps to guard
against unauthorised access to all customer data. We protect the
privacy of your information using highly secure, password-protected
servers. Please see our Security Policy for further information about
the online and offline security measures we adopt to protect your
information against unauthorised or unlawful processing of data and
against accidental loss or destruction of or damage to data. |
| 11. |
ACCURACY AND UPDATING INFORMATION
We endeavour to keep your data accurate and up to date. If you have
registered an account with our web site, you can check the information
we store for your account by visiting our website and logging-in. Then
access the "Update Account" link at the top of the page to display your
account information. You can amend any inaccuracies through this
facility. Alternatively, you can contact us by post or using any method
set out on our site requesting that we update, modify or delete your
account information. |
| 12. |
WEBSITE USAGE TRACKING
Like most websites, we use cookies and internal tracking methods to
track the way our website is used by our customers, so we understand
better how to make the service faster and more user friendly. The
information we gather is analysed either in the aggregate or at a
customer level, where we feel that the data we collect will help to
enhance your browsing and purchasing experience. In no circumstances do
we collect any data that is not directly related to your use of our web
sites. So, for example, we do not record other web sites that you have
visited. |
| 13. |
COOKIES |
| 13.1 |
Usage
In common with many other online services, we may use "cookies" to store
and track information about your usage of our web site. Cookies are
small pieces of information that are transferred from our web site to
and stored by your browser in a small text file on your computer. The
use of cookies is common in the computer industry. We use cookies in
three ways: |
|
(a) |
per-session cookies
These are used while you are logged on to our web sites to record
temporary data relating to your visit to our web site, to manage the
delivery of web pages to you and any registration and ordering
processes, and to help us monitor traffic through the web site. |
|
(b) |
auto logon cookie
This stores some personal information between visits to our site in
order to allow you to log on automatically. |
|
(c) |
usage cookie
This stores historic data about your visits to our web sites and allows
us to personalise your experience, provide features such as special
offers, and allows you to store items in your shopping basket between
visits. |
| 13.2 |
Blocking Cookies
If you do not want to use "cookies" most Internet browser programs will
permit you to turn them off. Should you do this, you will still be able
to access our website as normal, but some processes that depend on
cookies may not work properly. |
| 14. |
YOUR RIGHTS
By law, individuals have the following rights in relation to their data.
If you wish to exercise any of these rights, then please contact us
using the contact information set out above. |
|
(a) |
Access to Your Data
The Data Protection Act gives you a right to be told what data we hold
about you. If you wish to exercise this right, then please contact us
using the contact details in this Privacy Policy. We may charge you a
fee of £10 to cover our costs in dealing with your request. |
|
(b) |
Stopping Marketing Messages
If we are sending you marketing messages, the Data Protection Act gives
you a right to ask us to stop doing this. We will provide you with
details of how to do this, each time we send you a marketing message.
Alternatively, please contact us using our contact details in this
policy or on our web site. |
|
(c) |
Use Causing Distress
You have the right to ask us to stop using any data for any purpose,
where that purpose is causing you substantial distress. If you have any
concerns regarding our use of your data, please contact us using our
contact details in this policy. |
|
(d) |
Changes to Your Information
You have the right to ask for the rectification, erasure or blocking of
any of your personal information which is inaccurate or not up to date.
You may make a request to us to change or modify your information at any
time. Further if you are aware at any time that any of the information
that you have given to us has changed then please let us know at the
earliest opportunity. |
| 15. |
CHANGES TO THIS PRIVACY POLICY
Viking Direct reserves the right to change this privacy policy from time
to time and will update this page accordingly. By using this web site,
or accepting these terms, you agree to be bound by any such revisions in
effect at the time of use and should therefore periodically visit this
web page to determine the current policies applicable to users of the
web site. |
| 16. |
LEGAL STATUS OF THIS POLICY |
