What Are Cookies?
Where does the name originate?
Initially developed in 1995, Cookies have been used since the start of the web as we know it. The origin of the word comes from 'magic cookie' – technical jargon for information shared between several pieces of software.
The term may also be linked to the tradition of offering and sharing edible cookies in America.
What is a cookie?
A cookie consists of a basic text file with anonymous information that includes a unique user identification and website name.
A cookie may be placed on your computer when you visit a website, and each individual website can only view only the cookies it has stored on your computer.
Certain types of cookies are necessary for a website to function effectively. These are called' essential' cookies, while those that optimise a website are termed 'non-essential' cookies.
What do Cookies do?
A cookie allows easy navigation between pages on a website by learning your preferences. Many cookies are also used to display advertising content more relevant to you, based on website activity and approximate location.
When cookies are not used a website will view you as a new visitor each time you visit. This can slow down your online experience, leading to issues such as your login details being requested repeatedly, and items added to your basket being lost.
Cookies provided by a website you view are termed 'first party' cookies, while cookies from sites displaying content on another website are known as 'third party' cookies.
Our Cookies do not threaten your privacy. Click here for more info on Cookies
What Type Of Cookie Do Viking Use
There are 4 types of Cookies that Viking Use
These cookies do not track your internet browsing. They are needed to allow full access to the website and its vital features, such as secure checkouts or remembering items in your shopping basket
We use performance cookies to improve how the website functions. These allow us to better understand customer behaviour online, and enable us to optimise your browsing experience through anonymous statistical data. This includes figures such as the most visited website pages, and also allows errors to be identified.
To offer you a more tailored online experience, these cookies allow the website to learn your preferences for areas where customisation is available, speeding up your browsing. Functionality cookie data may be anonymous and will only track browsing activity on our website.
Targeting or behavioural Cookies
These cookies enable contents to be displayed that are more relevant to you and your interests, and control the number of times you will see these. They record your visit to the website, and may share this information with multiple organisations, however this information will not allow you to be identified personally.
|Cookie name||Cookie Type||Cookie reason||What it does|
|cmTPSet||Performance||Session||Determines the user's browser, screen resolution, etc.|
|__utma||Performance||Persistent||Determines unique visitors to the site.|
|__utmb||Essential||Persistent||Establishes and continues a user session on the site.|
|__utmc||Essential||Session||Establishes and continues a user session on the site.|
|__utmz||Performance||Persistent||Establishes and continue a user session on the site.|
|CID_CART_COOKIE||Essential||Persistent||Maintains the users shopping cart.|
|cookie_abtest_RR_API_TEST||Targeting||Session||Determines how Rich Relevance zones should be presented.|
|CU_BRAND||Essential||Persistent||This cookie is used to store the site's brand.|
|IBSD_LOCALE||Essential||Persistent||This cookie is used to store the site's locale.|
|jsession_unique_id||Essential||Persistent||This cookie is used to ensure that the session is unique.|
|JSESSIONID||Essential||Session||This cookie is used to establish and continue a user session on the site.|
|Stores Session Counter|Expiry Date|Page Counter|
|Stores the history of traffic sources the user has arrived to the site by, separated with a '|'|
|Stores a user identifier|
|Stores the Traffic Source ID|Counter|Expiry Date|
|Items that have been recently added to cart|
|Category pages a browser has recently viewed (Deprecated)|
|Category pages a browser has recently viewed|
|Treatments for mvt tests the current browser in|
|RR_n||Targeting||Session||Does the browser accept persistent cookies or only session cookies|
|Items that have been recently purchased|
|Terms browser has recently searched|
|Been inactive for 30 minutes no longer considered in a session used when calculating impact recent behavior should have on content shown|
|Tracks a user across sessions|
|reevoo_utma||Persistent||Performance||Determines unique visitors to the site.|
|reevoo_utmb||Persistent||Essential||This cookie is used to establish and continue a user session on the site.|
|reevoo_utmc||Session||Essential||This cookie is used to establish and continue a user session on the site.|
|reevoo_utmz||Persistent||Performance||This cookie is used to establish and continue a user session on the site.|
|#env||Targeting||session||Stores expiry date when the environment variables (screen size, browser etc)|
|#lps||Targeting||Session||Flags that the last page was secure and therefore has no referrer|
|_#tsa||Targeting||Session||Stores the referrer details to avoid double counting Landings|
This website uses Mouseflow, a third-party analytics tool, to track page content and click/touch, movement, scroll, and keystroke activity. You can opt-out at http://mouseflow.com/opt-out
How Do I Control & Manage My Cookie Settings?
Most modern internet browsers offer a number of options for controlling cookies. Settings can be changed to accept, reject all, or block selected cookies. You can also change your browser settings to notify you whenever a cookie is offered. Information on how to do this for popular web browsers can be found here
The majority of cookies are easy to delete. Simply select your browser here and follow the instructions
Please be aware
Your shopping or browsing experience could be seriously compromised by blocking or deleting cookies