Cookies on our website

We use cookies to help give you the best possible experience on our site.
By using our website or closing this message, you are agreeing to our use of cookies > Our Cookies Explained >

Close



Cookie Policy

What Are Cookies?

Where does the name originate?

Initially developed in 1995, Cookies have been used since the start of the web as we know it. The origin of the word comes from 'magic cookie’ – technical jargon for information shared between several pieces of software.

The term may also be linked to the tradition of offering and sharing edible cookies in America.

What is a cookie?

A cookie consists of a basic text file with anonymous information that includes a unique user identification and website name.

A cookie may be placed on your computer when you visit a website, and each individual website can only view only the cookies it has stored on your computer.

Why use Cookies?

The use of cookies offers an improved online experience by storing your data anonymously. This can take the form of either a ‘session cookie’ that remembers you for a single visit or a ‘persistent cookie’ for multiple visits.

Certain types of cookies are necessary for a website to function effectively. These are called' essential’ cookies, while those that optimise a website are termed ‘non-essential’ cookies.

What do Cookies do?

A cookie allows easy navigation between pages on a website by learning your preferences. Many cookies are also used to display advertising content more relevant to you, based on website activity and approximate location.

When cookies are not used a website will view you as a new visitor each time you visit. This can slow down your online experience, leading to issues such as your login details being requested repeatedly, and items added to your basket being lost.

Cookies provided by a website you view are termed ‘first party’ cookies, while cookies from sites displaying content on another website are known as ‘third party’ cookies.

Our Cookies do not threaten your privacy. Click here for more info on Cookies

What Types of Cookies Do Viking Use?

There are 4 types of Cookies that Viking Use

Essential Cookies

These cookies do not track your internet browsing. They are needed to allow full access to the website and its vital features, such as secure checkouts or remembering items in your shopping basket

Performance Cookies

We use performance cookies to improve how the website functions. These allow us to better understand customer behaviour online, and enable us to optimise your browsing experience through anonymous statistical data. This includes figures such as the most visited website pages, and also allows errors to be identified.

Functional Cookies

To offer you a more tailored online experience, these cookies allow the website to learn your preferences for areas where customisation is available, speeding up your browsing. Functionality cookie data may be anonymous and will only track browsing activity on our website.

Targeting or behavioural Cookies

These cookies enable contents to be displayed that are more relevant to you and your interests, and control the number of times you will see these. They record your visit to the website, and may share this information with multiple organisations, however this information will not allow you to be identifyed personally.

Cookie name Cookie Type Cookie reason What it does
CMAVID Performance Session This cookie is used to help determine how the users use the site - paths traversed, popular products / clicks, etc.
cmTPSet Performance Session This cookie is used to determine the user's browser, screen resolution, etc.
stc1298 Performance Persistent
(1,000 days)
Store all the cookie data in concatenated form.
stcs1298 Performance Persistent
(1,000 days)
Store all the cookie data in concatenated form.
__utma Performance Persistent This cookie is used to determine unique visitors to the site.
__utmb Essential Persistent This cookie is used to establish and continue a user session on the site.
__utmc Essential Session This cookie is used to establish and continue a user session on the site.
__utmz Performance Persistent This cookie is used to establish and continue a user session on the site.
op639searchmodulegum Performance Persistent This cookie is used to perform multi variant tests on the website, this offers alternative looking search boxes
CID_CART_COOKIE Essential Persistent This cookie is used to maintain the users shopping cart.
cookie_abtest_RR_API_TEST Targeting Session This cookie is used to determine how Rich Relevance zones should be presented.
CU_BRAND Essential Persistent This cookie is used to store the site's brand.
IBSD_LOCALE Essential Persistent This cookie is used to store the site's locale.
jsession_unique_id Essential Persistent This cookie is used to ensure that the session is unique.
JSESSIONID Essential Session This cookie is used to establish and continue a user session on the site.
PromoExpireDate Essential Persistent This cookie is used to store the expiration date of the promotional code that the user entered the site with, if applicable.
_#sess Essential Persistent
(1,000 days)
Stores information about the session in the format 'Session Counter|Expiry Date|Page Counter"
_#srchist Performance Persistent
(1,000 days)
Stores the history of traffic sources the user has arrived to the site by, separated with a '|'
_#uid Essential Persistent
(1,000 days)
Stores a user identifier
_#vdf Essential Persistent
(1,000 days)
Stores the visit definition in the format "Traffic Source ID|Counter|Expiry Date"
op639navigationgum Performance Persistent Allows us to do multivariant test in order to optimise the websites performance
op639pageheader-telephonenumbergum Performance Persistent Allows us to do multivariant test in order to optimise the websites performance
op639pageheader-telephonenumberliid Performance Persistent Allows us to do multivariant test in order to optimise the websites performance
op639searchresultsgum Performance Persistent Allows us to do multivariant test in order to optimise the websites performance
op639searchresultsliid Performance Persistent Allows us to do multivariant test in order to optimise the websites performance
opSearchClicked Performance Persistent Allows us to do multivariant test in order to optimise the websites performance
opskus Performance Persistent Allows us to do multivariant test in order to optimise the websites performance
RR_ca Targeting Persistant
10 years
Items that have been recently added to cart
RR_catvhc Targeting Persistant
10 years
Category pages a browser has recently viewed (Deprecated)
RR_cv Targeting Persistant
10 years
Category pages a browser has recently viewed
RR_mvtid Targeting Persistant
10 years
Treatments for mvt tests the current browser in
RR_n Targeting Session Does the browser accept persistent cookies or only session cookies
RR_p Targeting Persistant
10 years
Items that have been recently purchased
RR_psthc Targeting Persistant
10 years
Terms browser has recently searched
RR_pv Targeting Persistant
10 years
Items that have been recently viewed
RR_s Targeting Persistant
30 min
User has been inactive for 30 minutes and no longer considered to be in session used when calculating how great an impact recent behavior should have on content shown
RR_uc Targeting Persistant
10 years
Tracks a user across sessions
dis Targeting 13 months Personalised product recommendations and advertising based on statistical and anonymous data
pp Targeting 13 months Personalised product recommendations and advertising based on statistical and anonymous data
udc Targeting 13 months Personalised product recommendations and advertising based on statistical and anonymous data
udi Targeting 13 months Personalised product recommendations and advertising based on statistical and anonymous data
uic Targeting 13 months Personalised product recommendations and advertising based on statistical and anonymous data
uid Targeting 13 months Personalised product recommendations and advertising based on statistical and anonymous data
zdi Targeting 13 months Personalised product recommendations and advertising based on statistical and anonymous data
op639navigationliid Performance Persistent Allows us to do multivariant test in order to optimise the websites performance
op639newsitegum Performance Persistent Allows us to do multivariant test in order to optimise the websites performance
How Do I Control & Manage My Cookie Settings?

How to manage Cookies

Most modern internet browsers offer a number of options for controlling cookies. Settings can be changed to accept, reject all, or block selected cookies. You can also change your browser settings to notify you whenever a cookie is offered. Information on how to do this for popular web browsers can be found here

How to delete Cookies

The majority of cookies are easy to delete. Simply select your browser here and follow the instructions

Please be aware

Your shopping or browsing experience could be seriously compromised by blocking or deleting cookies

Useful Links