Cookies

 
We use cookies to ensure that we give you the best experience on our website. If you continue without changing your settings, we'll assume that you are happy to receive all cookies on the Viking website.

Usage
In common with many other online services, we may use "cookies" to store and track information about your usage of our web site. Cookies are small pieces of information that are transferred from our web site to and stored by your browser in a small text file on your computer. The use of cookies is common in the computer industry. We use cookies in three ways:

Per-session cookies. These are used while you are logged on to our web sites to record temporary data relating to your visit to our web site, to manage the delivery of web pages to you and any registration and ordering processes, and to help us monitor traffic through the web site.

Auto logon cookies. These store some personal information between visits to our site in order to allow you to log on automatically.

Usage cookies. These store historic data about your visits to our web sites and allow us to personalise your experience, provide features such as special offers, and allows you to store items in your shopping basket between visits

Blocking cookies
If you do not want to use "cookies" most Internet browser programs will permit you to turn them off. Should you do this, you will still be able to access our website as normal, but some processes that depend on cookies may not work properly.

If you have not adjusted your browser settings so that it will refuse cookies, our system will issue cookies as soon you visit our site.

If you do not block the use of "cookies" and continue to use our site, you agree to our use of cookies.

 

Below is detail on the cookies we use
 
Cookie Name Domain Type of Cookie Reason for Cookie 3rd Party Vendor Description
CMAVID www.viking-direct.co.uk Session Analytics Coremetrics This cookie is used to help determine how the users use the site - paths traversed, popular products / clicks, etc.
cmTPSet www.viking-direct.co.uk Session Analytics Coremetrics This cookie is used to determine whether the site knows has information about the user's browser, screen resolution, etc.
stc1298 tracking.dc-storm.com Persistent Your visit DC Storm Store all the cookie data in concatenated form.
stcs1298 tracking.dc-storm.com Session Your visit DC Storm Store all the cookie data in concatenated form.
__utma .viking-direct.co.uk Persistent Analytics Google Analytics This cookie is used to determine unique visitors to the site.
__utmb .viking-direct.co.uk Persistent Your Visit Google Analytics This cookie is used to establish and continue a user session on the site.
__utmc .viking-direct.co.uk Session Your Visit Google Analytics This cookie is used to establish and continue a user session on the site.
__utmz .viking-direct.co.uk Persistent Your Visit Google Analytics This cookie is used to determine where how the user arrived on the site.
op639goodbetterbestgum .viking-direct.co.uk Persistent Used for multi variant tests Optimost This cookie is used to perform multi variant tests on the website, this is linked to roundals being displayed on products
op639goodbetterbestliid .viking-direct.co.uk Persistent Used for multi variant tests Optimost This cookie is used to perform multi variant tests on the website, this is linked to roundals being displayed on products
op639pricebreaksgum .viking-direct.co.uk Persistent Used for multi variant tests Optimost This cookie is used to perform multi variant tests on the website, this offers alternative pricing structures
op639pricebreaksliid .viking-direct.co.uk Persistent Used for multi variant tests Optimost This cookie is used to perform multi variant tests on the website, this offers alternative pricing structures
op639searchmodulegum .viking-direct.co.uk Persistent Used for multi variant tests Optimost This cookie is used to perform multi variant tests on the website, this offers alternative looking search boxes
op639searchmoduleliid .viking-direct.co.uk Persistent Used for multi variant tests Optimost This cookie is used to perform multi variant tests on the website, this offers alternative looking search boxes
op639trolleypagegum .viking-direct.co.uk Persistent Used for multi variant tests Optimost This cookie is used to perform multi variant tests on the website, this alternative views of the trolley page
op639trolleypageliid .viking-direct.co.uk Persistent Used for multi variant tests Optimost This cookie is used to perform multi variant tests on the website, this alternative views of the trolley page
dw_expire .pricegrabber.com Persistent This stores two pieces of information: a timestamp for when the DW Session expires, and the cobrand ID where the session originated. PriceGrabber This is used to determine when the session expires and allows us to track a new session if the co-brand has changed.
dw_s_epoch_time .pricegrabber.com Persistent This contains the timestamp for when the DW session was initiated. PriceGrabber This allows us to record the time at which the DW session began.
dw_s_id .pricegrabber.com Persistent This stores a unique identifier for each DW session. PriceGrabber This allows us to differentiate between each DW session we record.
dw_s_not_log .pricegrabber.com Persistent This stores a boolean (1 or 0). PriceGrabber This boolean allows us to determine whether we have logged this DW session already. It is unset when the session is logged.
traffic .pricegrabber.com Session This contains one of "Direct," "Free," or "Paid," depending on how the user came to our site. PriceGrabber This allows us to determine how the user was directed to our site (Google search, SEM campaign, etc) and display different information to each type.
ut_cookie .pricegrabber.com Persistent This stores a unique identifier for each user. PriceGrabber This unique ID allows us to track a user's usage across all of our different sites.
ut_timestamp .pricegrabber.com Persistent This contains the timestamp for when the ut_cookie was set. PriceGrabber This no longer appears to be used in our codebase.
Apache www.pricegrabber.com Session This is set at the subdomain level by the Apache server. It contains the server's IP address and a timestamp for when it received the first request. PriceGrabber This is used to create a unique identifier (ut_cookie) for each user.
newuser www.pricegrabber.com Session This stores a boolean (1 or 0). PriceGrabber The boolean indicates if the user is new to our site (has no UT cookie), but does not appear to be used anywhere.
PGLB www.pricegrabber.com Session This contains an identifier to the load balancing server used to serve the request. PriceGrabber This is used to allow all requests to be served by the same load balancing server.
NetOutcome reporting.viking-direct.co.uk Persistent Statistical analysis of page use Red Eye We use Redeye's software to carry out statistical analysis of page use, page interactions and paths through www.viking.com. This is known as 'web metrics'. We also capture a customer identifier when viking registered customers log on to www.viking.com. This information allows us to identify customers and more accurately understand their behaviours and needs. This means that we can more easily tailor offers and information which may be of interest to individuals. We will only send marketing emails when customers have given us permission to do so. Redeye has access to this along with other Viking data, to help increase the relevancy of our direct marketing.
NetOutcome reporting.viking-direct.co.uk Persistent Statistical analysis of page use Red Eye We use Redeye's software to carry out statistical analysis of page use, page interactions and paths through www.viking.com. This is known as 'web metrics'. We also capture a customer identifier when viking registered customers log on to www.viking.com. This information allows us to identify customers and more accurately understand their behaviours and needs. This means that we can more easily tailor offers and information which may be of interest to individuals. We will only send marketing emails when customers have given us permission to do so. Redeye has access to this along with other Viking data, to help increase the relevancy of our direct marketing.
redeye reporting.viking-direct.co.uk Persistent Statistical analysis of page use Red Eye We use Redeye's software to carry out statistical analysis of page use, page interactions and paths through www.viking.com. This is known as 'web metrics'. We also capture a customer identifier when viking registered customers log on to www.viking.com. This information allows us to identify customers and more accurately understand their behaviours and needs. This means that we can more easily tailor offers and information which may be of interest to individuals. We will only send marketing emails when customers have given us permission to do so. Redeye has access to this along with other Viking data, to help increase the relevancy of our direct marketing.
BrowseMode www.viking-direct.co.uk Persistent Your Visit - This cookie is used to determine the default site mode - business vs consumer - when opening a new session.
CID_CART_COOKIE www.viking-direct.co.uk Persistent Your Visit - This cookie is used to maintain the users shopping cart.
cookie_abtest_RR_API_TEST www.viking-direct.co.uk Session Your Visit - This cookie is used to determine how Rich Relevance zones should be presented.
CU_BRAND www.viking-direct.co.uk Persistent Your Visit - This cookie is used to store the site's brand.
IBSD_LOCALE www.viking-direct.co.uk Persistent Your Visit - This cookie is used to store the site's locale.
jsession_unique_id www.viking-direct.co.uk Persistent Your Visit - This cookie is used to ensure that the session is unique.
JSESSIONID www.viking-direct.co.uk Session Your Visit - This cookie is used to establish and continue a user session on the site.
PromoCode www.viking-direct.co.uk Persistent Your Visit - This cookie is used to store the promotional code that the user enter the site with, if applicable.
PromoExpireDate www.viking-direct.co.uk Persistent Your Visit - This cookie is used to store the expiration date of the promotional code that the user entered the site with, if applicable.